How Content Marketing and SEO Help Together to Grow your Business
In order to generate quality sales conversions, SEO and content marketing need to work together. Most brands today rely on them for successful digital marketing. You probably already use both if you run a digital marketing business or taking digital strategy consulting . Your SEO efforts will drive traffic to your website, while your content marketing efforts will drive traffic to your blogs and social media channels. SEO vs Content Marketing Before Writing about how SEO and Content Marketing Work Together We need to discuss the difference between them What is Content Marketing? Content marketing revolves around the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience. The overall goal is to encourage customers to take action that benefits the brand, such as signing up for a service or purchasing a product. Rather than talking to customers about a specific product or service, content marketing helps a customer to so